The idea for JUICIES came in 2010 when Laurens was super annoyed that friends and colleagues kept mistaking his iPhone charging cables for theirs and took them home! 

At that time most USB cables where either white for iPod, iPhone, iPad or black for all other devices. He realized that millions of people must have a similar issue. Hence Juicies Colorful Cables were born with the launch of a Kickstarter project in 2011.

Together with his friend Hannes they then created JUICIES.COM with the idea to refresh the last wire for your wireless device. A lot has happened since then. The team grew and Juicies now designs innovative power solutions for mobile devices.

Our vision is to create a global mobile power brand.

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