Due to licensing fees and the technology used, certified  iPhone charging cables  end up costing a bit more than third-party cables. But what is the cost in the long run?

It turns out that using that cheaper third-party cable could end up causing damage to certain functions of the iPhone, leading to more problems down the road.

Damage to the Phone

Using a non-certified iPhone charging cable can damage the U2 IC chip inside the phone. The chip is responsible for some USB functions, as well as charging and the sleep/wake button. Damage to the chip can prevent your iPhone from functioning properly and can lead to some pretty inconvenient consequences.

Consequences

  • Phone doesn't charge. Using the wrong kind of charger or charging cable can prevent your iPhone from charging. With some phones, it merely maintains a constantly low charge, while others do not charge at all—not even to maintain a charge.
  • Phone won't turn on. If your iPhone dies and you try to charge it with a non-certified cable, it might not turn back on at all. This problem is fixable, but only if you buy a new battery. And with the price of that battery—and the continued problems you'll face while still trying to use the cheap cable—you might as well just get the proper iPhone charging cable in the first place.
  • Cable is completely blocked. When Apple rolled out iOS 7 in Beta, a warning popped up on the phone if a non-certified charger was being used. It read: "This cable or accessory is not certified and may not work reliably with this iPhone. Now, iOS 7 blocks the charge completely. This just means money wasted on the purchase of the cheap cable.

For the health and longevity of your iPhone—and to save you from unnecessary headaches—buying a certified iPhone charging cable from the very start is the best thing to do. Use the coupon code "juiciescertified" to get $10 off a JUICIES+ cable. Or  Contact us to learn more about certified iPhone chargers.

 


3 Iphone Charging Myths Abound, we're here to clear them up. 
In the past few weeks, we've noticed that there's a large number of people who've been asking us the same questions again and again. The endless cog of the internet has created a lot of misperceptions, lies, myths, and downright stupidity with regards to iphone charging and how it works. We want to clear up three of the myths in this post. 



Myth: Using generic chargers will damage your battery. 
Fact: The only thing that will damage your iphone battery is using a knockoff charger. These knockoff chargers damage the iPhone logic board and as a result have a negative long term effect on your iphone. The knockoffs damage the battery. You have to continue looking for the MFI certification. Lifehacker did a very good side by side comparison of of knockoffs versus apple certified chargers. 

The MFI certification is important as a hardware manufacturer of apple products. It gives companies like ours access to the iPhone charging chips directly from apple certified manufacturers and ensures true product quality. 



Myth: Don't Turn off Your Phone, ever.  
Fact: Turning off your iphone will help it charge faster in the future. A lot of people keep on their iphones for extremely long durations. Even Apple advises the same. 

Reasoning.... 

Read Quote of Grant Hutchins' answer to Is it really better to let your iPhone battery drain fully and then recharge to maximize battery life? on Quora



Myth: Don't charge your battery til it's dead. 
Fact: Charging your batteries every day is a well informed decision. Apple and Samsung both build their phones with lithium ion. Lithium ion batteries require daily recharges. Leaving them at zero can make the battery unstable. One has to keep in mind that a battery is a chemical reaction of sorts. 

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