Why a MFi certified Cable is a Good Investment

Nobody likes to pay more than they have to, which is why Apple’s recent push with iOS 8 to disable non-certified cables has been poorly received. Some consumers use cheaper, third party cables to charge and sync their devices. Apple’s move may seem like a money grab to monopolize the accessories market, but there are legitimate concerns about some third-party cables and chargers damaging the U2 IC chip and possibly injuring or killing the user.

U2 IC chip

The Lightning cable was introduced in 2012 to replace the 30 pin Dock Connector cable. This allowed for the new iPhone to be smaller and lighter than previous generations. The lightning cable has 8 pins, or rather 8 electrical points of contact that allow current to flow from the charging source to the device. This is how power and information are transmitted. By dynamically assigning which pins are used for a particular task, the cable maintains its ability to charge and sync your iDevice as if it had the 30 pins of the preceding cable. When the lightning cable is connected to the iPhone, power runs first to the U2 IC chip. This chip controls the delivery of charge to the battery, the charge to the integrated circuit that powers the iPhone, USB functionality, and the sleep button.
MFi logo
Cables made by Apple or affiliates via the Made for iPhone/iPod/iPad program (MFI) are designed to work dependably with Apple devices because they have the hardware that performs pin allocation and power management. From a quality control standpoint, the death and device destruction caused by knock-off cables are not good for business. In the aftermath of the death of Ma Ailun, a Chinese flight attendant electrocuted by picking up her charging iPhone, Apple instituted a buy-back program for unauthorized cables and worked towards ensuring that users would only be able to use cables that met certain quality and safety standards. Unauthorized cables don’t regulate how much power is delivered to the U2 IC chip, damaging or destroying it and compromising the battery. When this happens the phone could stop holding a charge or just not turn on at all. Your $15 savings just turned into a $200 repair bill and a lot of worry.

We at JUICIES.COM have worked hard to bring you the premium MFI cables that Apple should have made. Use promo code J14BLG to get whooping 20% off on our JUICIES+ cables! Also works for all the Juicies Colorful line in your favorite tone. Stay safe, stay stylish, and stay powered.
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1 Response

Sarah Jacobs
Sarah Jacobs

December 08, 2014

Please tell us why Apple doesn’t redesign their software or hardware if the use of third party “non certified” cables is a danger to health and safety? Seriously, why not just call greed out corporate greed for what it is?

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