Crowdfunding became extremely popular over the past 4 years. We did our first project back in early 2011 when Kickstarter was still rather small and the biggest projects raised around $150K at best. Now fast forward to 2015 and we are in the times of the million dollar campaigns. And it's not just a few hundred people that are willing to back in project, Alen Lee got a whooping 219.382 backers (yes thats over 200k people!!) to back his Exploding Kittens project. Wow! And then of course there is Pebble. Pebble broke all records with their first campaign in May 2012 when they raised over $10 million on Kickstarter. Their second campaign, the Pebble Time is already over $16 million at the time of writing this article.
And Indiegogo went thru a similar growth spurt. Most projects were rather small just a couple years ago, but now there are many multimillion dollar projects here as well. Most of them being in the Technology category. Over the past few years several BILLION (with a B) dollars were contributed via crowdfunding. Crazy times!
Anyways, if you are considering to do your own crowdfunding project here is our main recommendation, regardless if it will be on Kickstarter or Indiegogo:
Do your homework first before you start asking questions! Treat it like an event, so there should be 80% planning and 20% execution.
If you feel overwhelmed, you can start with reading the Kickstarter Handbook found here. You have to especially read the last part and review each post. They are extremely helpful and valuable. Written mostly by other project creators.
If you still have questions read these blog posts below. They are very good and probably better then what we could write for you. Just about all info is spot on, so what's the point of rewriting it? See here:
In general a project can be broken down in three phases, there is before, during and after the project. Here is what you should do:
BEFORE the project
DURING the Project
AFTER the project
Pretty easy huh? Well that's it for now. Let us know if this was helpful by reaching us on facebook, twitter or instagram. And since we love you a lot, use the discount code "crowdfunding" during checkout to get 20% OFF our entire site. Cheers!
So if you cracked your iPhone screen, we suggest you head over to the folks at iCracked.com and have them fix you up! They provide the best and fastest service and will have you splinter free in no time.
GoPro was founded by a surfer who believed in a different form factor for camera technology. They came a long way since the initial duck taped prototypes. All the way to Wall Street.
So why didn't the other billion dollar companies think of it?
The real question I'd like to explore in this post is Why didn't Sony, LG, or any other large IDM or consumer electronics company commercialize the idea before?
Understanding customers is really really tough, regardless of how awesome a technology might be.
The quick answer is that the rate at which we understand customer desires and the rate at which we can build technologies don't necessarily coincide. In simpler terms, every time a new technology comes out, we never really know how to shape it in a way that the customer wants. It's really hard to understand a customer, especially for a large company that's trying to innovate.
Right off the top of my head, I can think of several technologies that missed the mark when it came to how they were shaped for customers.
I worked for 6 months at the retail level to understand the customer and Mobile industry.
When I started Juicies, my story wasn't so simple. While I was always a big fan of small electronics, especially mobile phones, I knew absolutely nothing about the world of selling consumer electronics, let alone manufacturing. I spent the better part of 6 months getting acquainted with the industry by working as a manager for an Apple Premium Reseller in Hawaii. Why? So I could understand why they think while shopping. What do they need. What is the problem we will be solving.
Am I Crazy or are they?
My friends and family thought I was crazy when I quit the only job I ever had, but they've always been supportive. Once I got my foot in the door with tech via the first Kickstarter project in 2011 and had enough technical competency to do some damage, I teamed up with an old friend from Germany, Hannes Reichelt. Since we were young, we had worked on stuff together, so the chemistry was perfect. We just kept at it every day and night.
The simple answer is that companies struggle to embrace crazy ideas because they're busy satisfying existing demand. Large organizations like google acquire more than one small company every month. While they buy the technology and the patents, often the real pay off thru the investment comes from the team that comes along and then starts working for the large organization. At Juicies we ended up joining the Blue Startups Accelerator to get a grip on scaling up and learning how to navigate the wild seas of Angel & VC investments. So far we DID not take on any other investments. Except for SOSV, which runs multiple startup programs. We are a proud part of the HAX/SOSV family.
Starting a startup is hard. Building a solid company that's set out to last for decades is even harder. Let's see where GoPro stands in 2020 or even 2025.
We just launched our third Kickstarter project! It is for our all new and improved premium JUICIES+ cables. Now in XS (1 ft) and XL (10 ft). The project is really awesome, here is why:
Check it out for yourself at http://kck.st/1FKY9Gl
A lawyer representing Apple Inc. sent a letter to a handful of industry distributors within the past week claiming that some mobile charger products they sell are in violation of patents and trademarks that Apple currently owns.
“It has recently come to Apple’s attention that [your company] is offering for sale and selling promotional items that infringe Apple’s intellectual property rights in its iconic USB power adapters, cables and other accessories,” said the letter, which is signed by Robert Potter from law firm Kilpatrick Townsend & Stockton LLP and was obtained by Counselor this week. “Patent law prohibits the unauthorized making, using, selling, offering for sale and/or importing of any products that incorporate a patented invention.”
The products in question are non-MFi charger cables (both the eight-pronged and 30-pronged ones) that can be plugged into Apple products like iPhones, iPads, and iPods, as well as the square chargers that have a USB opening on one end and plug into an electrical socket on the other. In the letter, Apple claims to have patents on both and is asking companies to immediately stop selling these items if they are unauthorized products.
"Luckily all JUICIES products are MFi certified. Even though it makes it harder for us and more costly, in the long run it gives our users better products and us the confidence that we don't have to worry when things like this happen!"
You can read the full article here:
Due to licensing fees and the technology used, certified iPhone charging cables end up costing a bit more than third-party cables. But what is the cost in the long run?
It turns out that using that cheaper third-party cable could end up causing damage to certain functions of the iPhone, leading to more problems down the road.
Damage to the Phone
Using a non-certified iPhone charging cable can damage the U2 IC chip inside the phone. The chip is responsible for some USB functions, as well as charging and the sleep/wake button. Damage to the chip can prevent your iPhone from functioning properly and can lead to some pretty inconvenient consequences.
For the health and longevity of your iPhone—and to save you from unnecessary headaches—buying a certified iPhone charging cable from the very start is the best thing to do. Use the coupon code "juiciescertified" to get $10 off a JUICIES+ cable. Or Contact us to learn more about certified iPhone chargers.
The LG G3 is guaranteed to be one of the hottest things in tech this year!!!!
........or so the folks at Forbes seem to think so.
It just got featured in Forbes magazine and pundits are already claiming it a success. We imagine it's soon to spread all over the web. It might just give Apple a run for it's money or so Forbes writer Larry Magid would have you think.
Magid says "But, after spending more than a week testing out the new LG G3 phone, it’s clear to me that Apple has its work cut out for it. I’m sure the iPhone will be quite impressive, but so is the new G3. "
The unfortunate reality is that Larry has never seen the iPhone 6.
"How does somebody know what they want if they haven’t even seen it?"
At Juicies, we've always believed the only confidence we can have in a product is the extent to which it has been released and used by satisfied customers. We believe this requires a lot of testing. The product should be able to handle the edge cases.
A critique of Forbes Magazine's Methodology for Phone Reviews
Whenever we at the team think about product quality, we think about net promoter score. While Forbes writer Larry Magid's opinion is valid, we also think it might have been more prudent to have 20 to 30 writers gauge it, try it, and blog/write about it.
Net Promoter Score and Word of Mouth
Given that we're a team of product folks, we thought it was worth mentioning.
The net promoter score is a measure of how likely a user is to recommend the product to a friend. For general purposes, we can say that a product that has an NPS of 9 or 10 has achieved word of mouth status. It has ubiquitously solved a problem and any time that problem is mentioned in conversation, it is immediately mentioned as a solution.
We think Sam Altman of Ycombinator spells it out best for product folks in his article "The Only Way to Grow Huge."
Predicting the future is tough.
Products like the iPhone have an NPS of 10 with a lot of confidence and proof as a product with a large number of users. It's really hard to predict if a company will reach an NPS of 9 or 10 and astronomically harder to predict if it will become a company that has reached 'word of mouth' scale.
At Juicies, we believe the only way to build a killer experience for users of our products are by aggressively talking to the users, building product, and testing it. We'll continue to do this well into the future.
3 Iphone Charging Myths Abound, we're here to clear them up.
In the past few weeks, we've noticed that there's a large number of people who've been asking us the same questions again and again. The endless cog of the internet has created a lot of misperceptions, lies, myths, and downright stupidity with regards to iphone charging and how it works. We want to clear up three of the myths in this post.
Myth: Using generic chargers will damage your battery.
Fact: The only thing that will damage your iphone battery is using a knockoff charger. These knockoff chargers damage the iPhone logic board and as a result have a negative long term effect on your iphone. The knockoffs damage the battery. You have to continue looking for the MFI certification. Lifehacker did a very good side by side comparison of of knockoffs versus apple certified chargers.
The MFI certification is important as a hardware manufacturer of apple products. It gives companies like ours access to the iPhone charging chips directly from apple certified manufacturers and ensures true product quality.
Myth: Don't Turn off Your Phone, ever.
Fact: Turning off your iphone will help it charge faster in the future. A lot of people keep on their iphones for extremely long durations. Even Apple advises the same.
Myth: Don't charge your battery til it's dead.
Fact: Charging your batteries every day is a well informed decision. Apple and Samsung both build their phones with lithium ion. Lithium ion batteries require daily recharges. Leaving them at zero can make the battery unstable. One has to keep in mind that a battery is a chemical reaction of sorts.