Lightning cables are an essential tool for Apple mobile devices. Without them, you won’t have a way to recharge your iPhones and iPads. Unfortunately, the original Apple Lightning cables break easily thanks to slammed doors, unexpected foot traffic, or forceful pulls. Sometimes they even break with light usage.

Whether you want to make your Lightning cables last longer or hoping to fix a cable that’s already frayed, today we are looking at ways to avoid Apple Lightning cable disasters. This also applies to lower quality Micro USB and USB-C cables as well.

So yes frayed Apple Lightning cables are a common problem. Before heading to the local Apple store to replace a damaged cord, you might want consider these simple DIY solutions to extend the life of your cable. If all fails, upgrade to a Juicies+ cable!

Electrical Tape

One of the least expensive ways to fix a frayed cable is to use a few pieces of electrical tape. Wrapping the part of the cable that’s damaged a few times should immobilize it and keep it from breaking further. This solution is a short-term fix, depending on the quality of the electrical tape.


A Pen Spring

A lot of people online suggest using a spring from a ballpoint pen to fix a damaged cable. To do so, slowly wrap it around the base of your frayed cable. You’ll need to stretch the spring a little bit for the repair to be successful. Once in place, your cable won’t bend near the damaged section.


Heat Shrinking

Another quick fix is to heat shrink your damaged cable. Heat shrink tubing is available in various styles and sizes. Be sure to buy tubing at least 1/4″ in diameter to fit over your cable. Once you place it over the cable, use a heat gun or hair dryer to activate it. The melted tubing will keep your cable secure, while also reinforcing the damaged area.


I’ve been using Sugru ever since a coworker suggested I use the moldable glue to reinforce the cable for my new MacBook Pro. Others seem to like to use the product for Apple Lightning cables too. It also has many other uses.

Sugru feels a lot like reinforced chewing gum or hard putty. Once it cures for 30 minutes, Sugru turns into flexible rubber. Sugru is available in multiple colors and packet sizes. An 8-pack is $22. You can purchase it through the Sugru website or at retailers such as Target.


No time for this!

Would you rather not spend the time to fix a frayed Apple Lightning cable? You can certainly go back to the Apple store and try to claim the warranty, but not many people seem to have luck with this. You could also buy some new Apple Lightning cables while there. But then again the whole thing will probably start over rather soon. Hence not recommended. 

Instead perhaps just grab a Juicies+ Lightning Cable and never worry about this again. Our cables come with a durability guarantee. If you experience issues with our cables due to quality concerns, we will replace you cable free of charge and even pay for the shipping cost!

You can use the code "MFi25Certified" to get 25% OFF all of our Apple MFi Certified Lightning cables and give it a shot.


Crowdfunding became extremely popular over the past 4 years. We did our first project back in early 2011 when Kickstarter was still rather small and the biggest projects raised around $150K at best. Now fast forward to 2015 and we are in the times of the million dollar campaigns. And it's not just a few hundred people that are willing to back in project, Alen Lee got a whooping 219.382 backers (yes thats over 200k people!!) to back his Exploding Kittens project. Wow! And then of course there is Pebble. Pebble broke all records with their first campaign in May 2012 when they raised over $10 million on Kickstarter. Their second campaign, the Pebble Time is already over $16 million at the time of writing this article.

And Indiegogo went thru a similar growth spurt. Most projects were rather small just a couple years ago, but now there are many multimillion dollar projects here as well. Most of them being in the Technology category. Over the past few years several BILLION (with a B) dollars were contributed via crowdfunding. Crazy times!

Anyways, if you are considering to do your own crowdfunding project here is our main recommendation, regardless if it will be on Kickstarter or Indiegogo:

Do your homework first before you start asking questions! Treat it like an event, so there should be 80% planning and 20% execution.

If you feel overwhelmed, you can start with reading the Kickstarter Handbook found here. You have to especially read the last part and review each post. They are extremely helpful and valuable. Written mostly by other project creators.

If you still have questions read these blog posts below. They are very good and probably better then what we could write for you. Just about all info is spot on, so what's the point of rewriting it? See here:


In general a project can be broken down in three phases, there is before, during and after the project. Here is what you should do:

BEFORE the project

  • Review all the requirements and technical details on the Kickstarter & Indiegogo site. 
  • Make a list of press contacts and other people you want to contact.
  • Get a bunch of "supporters" ready that commit to help promote you once your project is live. You can also use services such as ThunderClap to help.
  • Plan out your PR and Social Media strategy. iE who will help, what will you write, etc.
  • Buys lots of coffee and tea.

DURING the Project

  • Keep Backers, Potential Backers AND the Media in the loop about whats going on. Plan your updates ahead of time, review them with at least 2 people to make sure there are no typos and it sounds good.
  • Post updates whenever there is interesting news about your project. At least once a week. At most once a day.
  • If you do not have a website yet, use FREE services such as to set one up. If you have one, create a special section that talks about your current Kickstarter or Indiegogo project.
  • Once you successfully reach your initial funding goal, keep going! Add new rewards or maybe even stretchgoals (rewards that become available once you raise a specific amount) that can be unlocked.
  • Buy more coffee and tea. Drink it continuously. Have fun with it :-)

 AFTER the project

  • Will you continue selling the "product"? If yes, launch a online shop.
  • Send and updates once a month or every few months letting your initial supporters know whats going on. Convert them to brand ambassadors and your own social media force.
  • Will you launch a business? If yes, if you haven't done so yet, write a business plan. If no, drink the rest of your coffee and go party.
  • Need more help? Join a accelerator program.
  • Get some sleep!

Pretty easy huh? Well that's it for now. Let us know if this was helpful by reaching us on facebook, twitter or instagram. And since we love you a lot, use the discount code "crowdfunding" during checkout to get 20% OFF our entire site. Cheers!

We have done the research, yes it is true! Every few seconds people break their iPhone screen. We feel bad about your cracked iPhone screens, so we're hooking you up with a discount! Just use the coupon code 'phonecracked' to get a fat $10 discount on your very own JUICIES+ cable. Simply enter the code during checkout here on JUICIES.COM

Cracked iPhone Screens Abound
We scoured twitter and advertisements and found that the sheer scale of broken iPhone screens is mesmerizing. There's a TON of people out there with broken iPhones.
On Twitter someone's tweeting at least every 2 minutes and it's usually negative. 
On Google Trends, the term 'cracked iPhone' is relatively always trending! 
On SpyFu advertisements cost a considerable amount of money at a whopping $5+ per a click. 


So if you cracked your iPhone screen, we suggest you head over to the folks at and have them fix you up! They provide the best and fastest service and will have you splinter free in no time.


GoPro was founded by a surfer who believed in a different form factor for camera technology. They came a long way since the initial duck taped prototypes. All the way to Wall Street.

So why didn't the other billion dollar companies think of it? 
The real question I'd like to explore in this post is Why didn't Sony, LG, or any other large IDM or consumer electronics company commercialize the idea before? 

Understanding customers is really really tough, regardless of how awesome a technology might be. 
The quick answer is that the rate at which we understand customer desires and the rate at which we can build technologies don't necessarily coincide. In simpler terms, every time a new technology comes out, we never really know how to shape it in a way that the customer wants. It's really hard to understand a customer, especially for a large company that's trying to innovate. 

Right off the top of my head, I can think of several technologies that missed the mark when it came to how they were shaped for customers. 

  • Cake Mix - Right from the get go of its invention, Instant Cake Mix sales started declining because consumers wanted to feel like they were doing real customization for guests. With the advent of colored icing combinations and marketing, the product was relaunched. Once many  varieties of cakes could be achieved, cake mix sales ramped back up. 
  • Segway - Some say the Segway was a complete flop, despite the hype. But it turns out another invention that utilizes similar technology may come to fruition. Check out Boosted Boards. People wanted the electric motor, but in a skateboard, not a standing, rolling, gyroscoping stick. Props to Dean Kamen, either way. We're huge fans of consummate creators. 
  • Flip Camera - The Flip camera and its following models looked like a rising star in 2006 and the years after. Many millions of units were sold. In 2009 CISCO bought the Flip company for $590 Million. Though not much new that was actually relevant to the consumer was released from there on. In 2011 FLIP was affectively shut down. 

I worked for 6 months at the retail level to understand the customer and Mobile industry. 
When I started Juicies, my story wasn't so simple. While I was always a big fan of small electronics, especially mobile phones, I knew absolutely nothing about the world of selling consumer electronics, let alone manufacturing. I spent the better part of 6 months getting acquainted with the industry by working as a manager for an Apple Premium Reseller in Hawaii. Why? So I could understand why they think while shopping. What do they need. What is the problem we will be solving.

Am I Crazy or are they?
My friends and family thought I was crazy when I quit the only job I ever had, but they've always been supportive. Once I got my foot in the door with tech via the first Kickstarter project in 2011 and had enough technical competency to do some damage, I teamed up with an old friend from Germany, Hannes Reichelt. Since we were young, we had worked on stuff together, so the chemistry was perfect. We just kept at it every day and night.

The Verdict
The simple answer is that companies struggle to embrace crazy ideas because they're busy satisfying existing demand. Large organizations like google acquire more than one small company every month. While they buy the technology and the patents, often the real pay off thru the investment comes from the team that comes along and then starts working for the large organization. At Juicies we ended up joining the Blue Startups Accelerator to get a grip on scaling up and learning how to navigate the wild seas of Angel & VC investments. So far we DID not take on any other investments. Except for SOSV, which runs multiple startup programs. We are a proud part of the HAX/SOSV family.

Starting a startup is hard. Building a solid company that's set out to last for decades is even harder. Let's see where GoPro stands in 2020 or even 2025.



We just launched our third Kickstarter project! It is for our all new and improved premium JUICIES+ cables. Now in XS (1 ft) and XL (10 ft). The project is really awesome, here is why:

  • By Popular Demand. Our JUICIES+ were the worlds first premium charging cables. The new XS and XL versions were demanded by thousands of our backers!
  • Roller Coaster Story. Our first two Kickstarters had many ups and downs, we even received death threats! But we turned it all around and proved that we can deliver.
  • Premium Materials. It’s our mission to make the best charging accessories. Our tangle free woven cables have a superhydrophobic nano coating to protect them from liquids and dirt. And the sandblasted aluminum connectors are proven winners!

Check it out for yourself at

A lawyer representing Apple Inc. sent a letter to a handful of industry distributors within the past week claiming that some mobile charger products they sell are in violation of patents and trademarks that Apple currently owns.

“It has recently come to Apple’s attention that [your company] is offering for sale and selling promotional items that infringe Apple’s intellectual property rights in its iconic USB power adapters, cables and other accessories,” said the letter, which is signed by Robert Potter from law firm Kilpatrick Townsend & Stockton LLP and was obtained by Counselor this week. “Patent law prohibits the unauthorized making, using, selling, offering for sale and/or importing of any products that incorporate a patented invention.”

The products in question are non-MFi charger cables (both the eight-pronged and 30-pronged ones) that can be plugged into Apple products like iPhones, iPads, and iPods, as well as the square chargers that have a USB opening on one end and plug into an electrical socket on the other. In the letter, Apple claims to have patents on both and is asking companies to immediately stop selling these items if they are unauthorized products.

"Luckily all JUICIES products are MFi certified. Even though it makes it harder for us and more costly, in the long run it gives our users better products and us the confidence that we don't have to worry when things like this happen!"

You can read the full article here:

Nobody likes to pay more than they have to, which is why Apple’s recent push with iOS 8 to disable non-certified cables has been poorly received. Some consumers use cheaper, third party cables to charge and sync their devices. Apple’s move may seem like a money grab to monopolize the accessories market, but there are legitimate concerns about some third-party cables and chargers damaging the U2 IC chip and possibly injuring or killing the user.

U2 IC chip

The Lightning cable was introduced in 2012 to replace the 30 pin Dock Connector cable. This allowed for the new iPhone to be smaller and lighter than previous generations. The lightning cable has 8 pins, or rather 8 electrical points of contact that allow current to flow from the charging source to the device. This is how power and information are transmitted. By dynamically assigning which pins are used for a particular task, the cable maintains its ability to charge and sync your iDevice as if it had the 30 pins of the preceding cable. When the lightning cable is connected to the iPhone, power runs first to the U2 IC chip. This chip controls the delivery of charge to the battery, the charge to the integrated circuit that powers the iPhone, USB functionality, and the sleep button.
MFi logo
Cables made by Apple or affiliates via the Made for iPhone/iPod/iPad program (MFI) are designed to work dependably with Apple devices because they have the hardware that performs pin allocation and power management. From a quality control standpoint, the death and device destruction caused by knock-off cables are not good for business. In the aftermath of the death of Ma Ailun, a Chinese flight attendant electrocuted by picking up her charging iPhone, Apple instituted a buy-back program for unauthorized cables and worked towards ensuring that users would only be able to use cables that met certain quality and safety standards. Unauthorized cables don’t regulate how much power is delivered to the U2 IC chip, damaging or destroying it and compromising the battery. When this happens the phone could stop holding a charge or just not turn on at all. Your $15 savings just turned into a $200 repair bill and a lot of worry.

We at JUICIES.COM have worked hard to bring you the premium MFI cables that Apple should have made. Use promo code J14BLG to get whooping 20% off on our JUICIES+ cables! Also works for all the Juicies Colorful line in your favorite tone. Stay safe, stay stylish, and stay powered.
What charges you?

Due to licensing fees and the technology used, certified  iPhone charging cables  end up costing a bit more than third-party cables. But what is the cost in the long run?

It turns out that using that cheaper third-party cable could end up causing damage to certain functions of the iPhone, leading to more problems down the road.

Damage to the Phone

Using a non-certified iPhone charging cable can damage the U2 IC chip inside the phone. The chip is responsible for some USB functions, as well as charging and the sleep/wake button. Damage to the chip can prevent your iPhone from functioning properly and can lead to some pretty inconvenient consequences.


  • Phone doesn't charge. Using the wrong kind of charger or charging cable can prevent your iPhone from charging. With some phones, it merely maintains a constantly low charge, while others do not charge at all—not even to maintain a charge.
  • Phone won't turn on. If your iPhone dies and you try to charge it with a non-certified cable, it might not turn back on at all. This problem is fixable, but only if you buy a new battery. And with the price of that battery—and the continued problems you'll face while still trying to use the cheap cable—you might as well just get the proper iPhone charging cable in the first place.
  • Cable is completely blocked. When Apple rolled out iOS 7 in Beta, a warning popped up on the phone if a non-certified charger was being used. It read: "This cable or accessory is not certified and may not work reliably with this iPhone. Now, iOS 7 blocks the charge completely. This just means money wasted on the purchase of the cheap cable.

For the health and longevity of your iPhone—and to save you from unnecessary headaches—buying a certified iPhone charging cable from the very start is the best thing to do. Use the coupon code "juiciescertified" to get $10 off a JUICIES+ cable. Or  Contact us to learn more about certified iPhone chargers.


The LG G3 is guaranteed to be one of the hottest things in tech this year!!!!

........or so the folks at Forbes seem to think so. 

It just got featured in Forbes magazine and pundits are already claiming it a success. We imagine it's soon to spread all over the web. It might just give Apple a run for it's money or so Forbes writer Larry Magid would have you think. 

Magid says "But, after spending more than a week testing out the new LG G3 phone, it’s clear to me that Apple has its work cut out for it.  I’m sure the iPhone will be quite impressive, but so is the new G3. "

The unfortunate reality is that Larry has never seen the iPhone 6. 

"How does somebody know what they want if they haven’t even seen it?"
At Juicies, we've always believed the only confidence we can have in a product is the extent to which it has been released and used by satisfied customers. We believe this requires a lot of testing. The product should be able to handle the edge cases. 

A critique of Forbes Magazine's Methodology for Phone Reviews
Whenever we at the team think about product quality, we think about net promoter score. While Forbes writer Larry Magid's opinion is valid, we also think it might have been more prudent to have 20 to 30 writers gauge it, try it, and blog/write about it. 

Net Promoter Score and Word of Mouth
Given that we're a team of product folks, we thought it was worth mentioning.

The net promoter score is a measure of how likely a user is to recommend the product to a friend. For general purposes, we can say that a product that has an NPS of 9 or 10 has achieved word of mouth status. It has ubiquitously solved a problem and any time that problem is mentioned in conversation, it is immediately mentioned as a solution. 

We think Sam Altman of Ycombinator spells it out best for product folks in his article "The Only Way to Grow Huge." 

Predicting the future is tough. 
Products like the iPhone have an NPS of 10 with a lot of confidence and proof as a product with a large number of users. It's really hard to predict if a company will reach an NPS of 9 or 10 and astronomically harder to predict if it will become a company that has reached 'word of mouth' scale. 

At Juicies, we believe the only way to build a killer experience for users of our products are by aggressively talking to the users, building product, and testing it. We'll continue to do this well into the future. 


3 Iphone Charging Myths Abound, we're here to clear them up. 
In the past few weeks, we've noticed that there's a large number of people who've been asking us the same questions again and again. The endless cog of the internet has created a lot of misperceptions, lies, myths, and downright stupidity with regards to iphone charging and how it works. We want to clear up three of the myths in this post. 

Myth: Using generic chargers will damage your battery. 
Fact: The only thing that will damage your iphone battery is using a knockoff charger. These knockoff chargers damage the iPhone logic board and as a result have a negative long term effect on your iphone. The knockoffs damage the battery. You have to continue looking for the MFI certification. Lifehacker did a very good side by side comparison of of knockoffs versus apple certified chargers. 

The MFI certification is important as a hardware manufacturer of apple products. It gives companies like ours access to the iPhone charging chips directly from apple certified manufacturers and ensures true product quality. 

Myth: Don't Turn off Your Phone, ever.  
Fact: Turning off your iphone will help it charge faster in the future. A lot of people keep on their iphones for extremely long durations. Even Apple advises the same. 


Read Quote of Grant Hutchins' answer to Is it really better to let your iPhone battery drain fully and then recharge to maximize battery life? on Quora

Myth: Don't charge your battery til it's dead. 
Fact: Charging your batteries every day is a well informed decision. Apple and Samsung both build their phones with lithium ion. Lithium ion batteries require daily recharges. Leaving them at zero can make the battery unstable. One has to keep in mind that a battery is a chemical reaction of sorts.